Sun Bumu0027s daily hydrating shampoo cleanses and helps deliver deep nutrition and intense moisture with a special concoction of Coconut Oil, Banana, and Sunflower Seed Oil.This product is suitable for vegans.To use: Use a penny-sized amount and work up a good lather, then apply directly to the scalp to get your hair squeaky clean and rinse all the oils and sand out. Sun Bum is Cruelty-Free. This means that their products and raw materials are not tested on animals. Period. They are also certified by PETA and Leaping Bunny, third-party companies that verify product testing practices as well as the processes of their suppliers.