Luxurious, rich-lather purple shampoo. This gentle and creamy toning system of shampoo and conditioner neutralises brassiness in lightened hair while helping to repair the strength of damaged colour-treated hair.To use: Apply to wet hair, lather, and rinse. Follow with Strength Cure Blonde Purple Conditioner. In case of contact with eyes, rinse them immediately.-Sulphate free for a gentle cleanse.-Vegan formulas, no animal-derived ingredients or by-products. Pureology never tests on animals.-Pureology shampoo and conditioner bottles (excluding caps) are made from 95% post-consumer recycled plastic.-Concentrated formulas – each 266ml bottle is designed to last up to 80 washes.