Maximizer Strand Plumping Cream infuses body and bounce throughout your hairu0027s mid-lengths and ends. Philip Kingsleyu0027s volumising, residue-free formula plumps the appearance of each strand while smoothing frizz, so your hair looks and feels naturally fuller and thicker.To use: Apply evenly through mid-lengths and ends of towel-dried hair, following use of the appropriate Philip Kingsley Shampoo and Conditioner. Blow-dry and style as required.Philip Kingsleys bottles and tubes are crafted from either sugarcane bioplastic or Post-Consumer Recycled (PCR) plastic. Sugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the worlds carbon in the process. PCR plastic reuses single-use plastics (such as drinks bottles and packaging) which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution. It also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.