Moisture Extreme Enriching Shampoo gently cleanses fragile hair, using a unique combination of nourishing oils to deeply penetrate each strand. Philip Kingsleyu0027s intensely rich, softening formula restores moisture and smoothes rough cuticles, helping tame even the toughest frizz.To use: Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. Follow with the appropriate Philip Kingsley Conditioner and Scalp Toner. Philip Kingsleys bottles and tubes are crafted from either sugarcane bioplastic or Post-Consumer Recycled (PCR) plastic. Sugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the worlds carbon in the process. PCR plastic reuses single-use plastics (such as drinks bottles and packaging) which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution. It also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.