Oral-B has gone above u0026 beyond to create a brushing experience thatu0027s in a class of its own.Beyond purely an advance in technology to incorporate world-class engineering – enabling the most thorough, gentle and quiet clean of your life. Beyond design to craft a genuine object of desire – creating a sleek look reserved for the most sought after technology.Sure, when you go from a manual brush to power – it upgrades your clean. But when you go from electric brushing to iO it goes beyond the ordinary to become a truly extraordinary experience that you will see, hear and feel differently.Switch to ORAL-Bu0027S MOST ADVANCED TECHNOLOGY for 100% more plaque removal in just 1 week and even 300% more along the gumline (vs. a manual toothbrush)Get WHITER TEETH from day 1 (by removing surface stains) WITH THE iO DENTIST-INSPIRED ROUND BRUSH HEADFULLY MAXIMISE YOUR COVERAGE thanks to ORAL-Bu0027S MOST INNOVATIVE AI POSITION DETECTION that tracks where you brush across all 3 surfaces of your teethKEEP YOUR MOUTH HEALTHIER FOR LONGEREXPERIENCE ORAL-Bu0027S SMARTEST BRUSHING: 7 clean modes and coloured interactive display to track your brushing time and celebrate your great cleanBRUSH CONVENIENTLY on the go with the CHARGING TRAVEL CASE3H FAST CHARGER and DISPLAY that always tracks your battery levelPROTECT YOUR GUMS WITH THE iO PRESSURE SENSOR: Oral-Bu0027s only sensor that signals if you brush TOO HARD, TOO SOFT or JUST RIGHT for an effective and safe clean