A gentle cleanser that takes out what you DONT want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair colour.- Free of SLS/SLES Sulfates *- Gently cleanses colour-treated hair- Fortifies hair for 3X greater resistance to breakage ***SLS/SLES Sulfates u003d Sodium Lauryl/Sodium Laureth Sulfate**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampooCamelia OilStocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.Pomegranate Fruit ExtractExceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colourful protect the longevity of hair colour.Smartrelease TechnologyThe one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.To use: Apply to wet hair. Lather, and rinse.