The Blonde Life Violet Shampoo removes yellow tones from the hair to enable a cooler, crisper colour. This shampoo provides gentle cleansing and support for cool blonde hair. It helps to support the hair and nourish it with a rich lather. This shampoo does not contain SLS or SLES sulphates.To use: Apply to wet hair and massage. Leave for 1-3 minutes before rinsing thoroughly and follow with conditioner.