Money Masque provides deep nourishment to ensure luscious and beautiful hair. Powerful and weightless, it enhances the hair without weighing it down. It absorbs into the hair, improving its strength and restoring suppleness. It conditions the hair and even helps to protect it against heat.Color Wow is a cruelty-free brand.To use: Apply once a week to towel-dried hair. Massage or comb through. Leave for 3-20 minutes depending on desired intensity. Rinse thoroughly.