The Color Control Purple Toning + Styling Foam counteracts yellow and brassy tones in the hair. It is easy to use, working on both dry or damp hair, and makes for a handy alternative to purple shampoos. It allows for a bouncy and supple finish that is never stiff or crunchy.Suitable for all hair types. Suitable for fair hair (blonde, gray, white, and/or highlights).Color Wow is a cruelty-free brand.To use: Apply to shampooed and conditioned hair.