The Great Body Blow Dry Creme provides a heat-protective effect to shield the hair during blow-drying. Emblica technology works to plump up the hair and increase volume. Provides bigger and softer hair.Suitable for fine to medium hair.To use: Apply to damp hair and work through before blow-drying.All Bumble and bumble products are free from parabens, phthalates, mineral oils, and formaldehyde. Bumble and bumble is also a cruelty-free brand, never tested on animals.