Theyu0027re Real! lengthens, curls, volumises, lifts and separates. benefitu0027s long-wearing formula wonu0027t smudge or dry out. A specially designed brush reveals lashes you never knew you had!According to Theyu0027re Real! mascara users: 94% saw dramatic length u0026 volume94% saw visible lift100% saw long-wearing resultsTo use: Nothing faux about it…turn heads with a wink thatu0027s beyond belief. Take your pretty positions: Hold the Theyu0027re Real! mascara wand horizontally and give the brush a wiggle from side to side u0026 base to tip, to achieve maximum volume, length, and lift. Flip your grip. Hold the wand vertically and stroke upward to curl u0026 separate. Layer generously, as you wish.Beauty Tip: Dear doe-eyes: Use the domed tip to fan out corner lashes.