The Speed Dry Blow-Dry Spray improves drying efficiency without dehydrating the hair. After application hair dries up to 30% faster. The innovative formula is alcohol-free and works by squeezing water out of the air. It also protects the hair from heat styling, making it the perfect precursor to blow-drying.Color Wow is a cruelty-free brand.To use: Apply after shampoo and conditioner. Spray over the hair and comb through.