All in one shampoo and conditioner ideal for wavy to very curly hair. It looks like a light cleansing cream that gently removes impurities and makes the hair extremely soft.How to use: Apply a generous amount of product to damp hair, gently massaging in.Leave on for 5 minutes, then rinse. Applying conditioner is not necessary. Every third shampoo, alternate using LOVE/Curl Shampoo and Conditioner or Hair Mask.