The thirst-quenching, sulphate-free formula of Pureology Hydrate Shampoo provides superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalise dry hair and enhance colour radiance, while jojoba, green tea and sage condition.Sulphate-free to allow for a gentle cleanse. The Pureologyu0027s Anti-Fade Complex and patented ingredient blend protects colour vibrancy and ensures lasting colour payoff. Pureologyu0027s dual-benefit high performing formulas provide colour protection and customised care to address individual hair needs. The highly concentrated shampoos boast up to 80 washes in a 266ml single bottle. Pureology products are made with Vegan Formulas without animal derived products or by-products***Every formula is made without animal products or by-products. Pureology never tests on animals.To use: Apply to wet hair, lather, and rinse. Follow with Hydrate Conditioner. In case of contact with the eyes, rinse them immediately.