The creamy texture creates a full-bodied foam that cleanses gently without changing the hair structure. The formula gives elasticity, hydration and protects the hair during cleansing.Benefits:- Hair appears thicker, fuller and is protected from breakage.- Without parabens and sulphatesTo use: Massage into scalp and rinse thoroughly, repeating if desired.The formulas are enriched with plum phytoceuticals, rich in polyphenols and flavonoids, precious anti-oxidant substances that combat free radicals and have tonifying and elasticising properties.