This pre-shampoo treatment helps to prevent hair from tangling and allows for a smoother hair wash. Pracaxi oil helps the hair to resist frizz and makes it easier for brushes and combs to move through it.Color Wow is a cruelty-free brand. This product is suitable for vegans.To use: Apply to wet hair working on large sections. Work from the roots to the ends before combing through. Rinse lightly and follow with shampoo and conditioner.