Extend the life of your colour while improving hairs integrity and boosting shine. This pH-balanced, sulfate-free shampoo gently cleanses while minimising the absorption of substances that interact with colour and is powered by proprietary technology to provide superior colour retention.ArganID helps repair and seal the cuticle to lock in colour, while an Environmental Protection Blend combines the benefits of pomegranate extract and a sun protection quat to help protect against colour loss and damage caused by sunlight and environmental aggressors.To use: Massage through wet hair and scalp. Rinse well. Repeat if needed. Follow with Moroccanoil Color Care Conditioner.